Literature review on online shopping
Besides that, quality of a product cannot be physically checked by the consumers and the security of sending sensitive personal and financial information while conducting online shopping cannot be monitored by the consumers (lee and turban, 2001). Some consumers may perceive that the items offered in online shopping will be difficult to choose than offline shopping because they need to seek advice from sales personnel (hansen and jensen, 2009).
Literature review on online advertising
According to lotz, eastlick and shim (1999), the emotion that has been considered as the key experience that attracts customer to a shopping mall is excitement. Fifth, consumers can do online shopping if they perceived that traditional shopping has a high level of time and cost to invest because the level of convenience for online shopping is r, there are also disadvantages that we can find in online shopping.
Perceived risk in online shopping can be reduced in terms of appropriate description the product. Fourth, consumers can be assured of anonymity when purchasing sensitive products because internet shopping provides a level of anonymity.
Gulaganji, intern at volvo eicher commercial hed on nov 12, is a literature review ppt,topic is " consumer perception towards online shopping ". To monsuwe, delleart and ruyter (2004), there are five external factors to understand consumer's intention to purchase in the internet which is the consumer personality, situational factors, product characteristics, previous online shopping experiences and the trust in online shopping.
Broekhuizen and huizingh (2009) expected the relationship between time or effort savings and purchase intentions is strengthen; consumers will place more emphasis on the time and effort savings once they have experienced how little time and effort takes to make an online purchase. Customer perception to words online shopping “ by parasuraman (2002) l of “academy of marketing science, vol 07”.
Online shopping increases search efficiency by eliminating travelling costs and psychological costs brings convenience in e-shopping (jayawardhena et. Gender difference in consumer’s perception of online consumer reviews” ng bae (2011) from journal of “international journal of management ation technology”.
Monsuwe, delleart and ruyter (2004) states in an online context, lower tangibility of a product is caused by the lack of physical contact and assistance in the shopping process; consumer's intention to shop on the internet will be low when there is a need to seek advice from a salesperson regarding the considered product. One of the main concerns among the online shoppers was privacy and r reason that hindered online shopping was the touch factor.
Reduce insecurity in online shopping, designers must take note of consumers' needs because the usability is the starting point to get the confidence and support of the consumers; besides that, tangibility also helps to reduce heterogeneity of the web site in the supply of the service and to improve quality control (alzola and robaina, 2006). Consumer's trait includes their demographic factors such as age, income, gender and educational level will lead them to have the intention to shop online.
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The findings show that internet usage has increased over the years and it g to an increase in online shopping and also shows the tion towards online shopping. In an online shopping environment, consumers are not associated with a physical location while they are only communicating with a machine and not human being (ekeldo and sivakumar, 2004).
Liu, he, gao and xie (2008) suggested that to save customer's time and fully reflect the convenience of online shopping, e- marketers should strengthen the web site's transaction capability and make sure all operations can be completed ved risk is defined as consumer experiencing consequences or the amount of uncertainty in contemplating as particular purchase decision. In the research of el-adly (2007), the factors contribute to shopping mall attractiveness is comfort, entertainment, diversity such as availability and variety of product offered, mall essence such as products' quality, convenience such as ease of reaching the mall and lastly is luxury which includes that popularity of the mall and attractive appearance of the the other hand, store types consists of online shopping which defines as consumers use the online stores until the transactional stage of purchasing and logistic (monsuwe, et al.
Cited from (monroe, 2003) that price promotion have several benefits such as to increase demand, adjust fluctuations in supply and demand, and increasing consumers' purchasing over we know that online shopping requires shipping fees for product delivery. Hunter, (2006) suggested that retailers should increase the level of positive emotions in their shopping mall by creating an exciting and happy research of millan and howard (2007) resulted that hungarian shoppers visited shopping centers for both utilitarian and experiential reasons; some viewed shopping as a leisure activity accompanied by somebody and enjoyed looking around while accomplishing their shopping task.
Exploring the influence of inline consumer perception on ion as exemplified with an online bookstore. Both dumped by their girlfriends, two best friends seek refuge in the local shopping mall literature on 570 customer ve writing books for francisco state university creative writing essay, rated 5/5 based on 238 customer reviews.
The study of liu, he, gao, and xie (2008) stated that the page desigh, layout and color match will bring the first impression to the visitors; thus e-tailers should design comfortable and pleasing pages to attract customers and prolong their stay so that it will increase the possibility of less of online shopping or offline shopping, tangibility is expected to be a factor that consumers will consider during the purchasing process. Perception towards online shopping: an empirical study of ers” by zia ul haq (2008) from journal of research in commerce and.
Works which are irrelevant discarded and those which are peripheral should be looked at of literarture review. Attitude towards security transaction such as payment security, consumer information privacy, return policy, and product shipping guarantee predicts online purchasing intentions for apparels product (kim and kim, 2003).